Conference Day Two: Thursday 27 March 2008

08:30 Opening Remarks By Chairperson

Patrick Collings
Partner
SAGACITE BRAND AGENCY

08:40 Exploring The Role Of “Consumer 2.0” – The New Role Of The Content User And It’s Consequences For Content Providers

• Assessing the role of the “blogosphere” in the growth of new media marketing • Extending your target audience reach by incorporating social media into your business model • Taking user-generated content to a new level in the form of Crowdsourcing: putting the design of your marketing in the consumers’ hands

Vincent Maher
Strategist
MAIL & GUARDIAN ONLINE

09:20 Discussing The Explosion Of Social Networking And The Impact On Brands In The Digital Arena

• Exploring the social networking consumer – who are they and what are they looking for?
• Maximising the use of your brand in social networks to increase the power of your visibility
• Forging relationships with your online customers and ensuring your brand’s well-being through these partnerships

Mike Stopforth
Social Media Consultant
CEREBRA

10:30 Engaging The Youth Of Today Through Social Media

• Exploring the mindset and habits of savvy youngsters
• Investigating the power of instantaneous and multi-tasking communication amongst the youth through their use of mobile and social networks
• Exploring the importance of engaging and interacting with the youth to build brand loyalty

Tyler Reed
Chief Strategist
YOUNIQUE ONLINE MARKETING

11:10 Creating An Electronic Environment For Academic And Social Networks: The E-Life Of Students At Stellenbosch University

• Moving from hard copy to electronic copy: Incorporating an interactive, digital environment into the primary learning environment
• Educating the end-user by means of leadership initiatives to create a viral, word -of- mouth campaign throughout the Stellenbosch campus
• Augmenting the Stellenbosch brand through the use of New Media

Lize Esterhuizen
Web Editor
STELLENBOSCH UNIVERSITY

11:50 Exploring New Media And Technology Law And The Eff Ects Of This On Your Marketing Deployment

• Understanding the risk of defamation through the use of social media
• Reviewing the intellectual property rights issues on the Web and the options you have when marketing your brand
• Protecting your relationships with your customers through adherence to New Media Law

Paul Jacobson
New Media Lawyer
JACOBSON ATTORNEYS

13:30 Discovering The Second Life Of Brands

In this session you will look at the appearance of brands within virtual worlds such as Second Life and explore what brand strategies have worked and what haven’t. The topic will explore the signifi cance of virtual worlds and explain how they are already far more established in society than we realise. The future of virtual worlds as a marketing platform for brands will also be discussed. Specifi cally, the topic will cover:

• Second Life as the pioneer of a new way of interacting with brands and where it succeeded and where it failed
• The reality of brand independence and how brands take on their own virtual lives independent of their brand managers
• Virtual worlds as a mirror and infl uencer of society and what this mean for brand communication
• The close parallels between product placement and brands in virtual worlds and where they intersect
• Guidelines for building successful brand strategies in virtual worlds

Patrick Collings
Partner
SAGACITE BRAND AGENCY

14:10 Changing The Face Of Marketing By Integrating New Media Into Your Traditional Marketing Strategy

• Maximising traditional forms of media to educate users about new media options
• Making use of the “Web 2.0” phenomenon eff ectively to ensure you are not left behind in reaching social media consumers
• Re-engineering your New Media campaign to include interactive and visual elements for ease of use for the consumer

Allan Kent
Creative Group Head
SAATCHI & SAATCHI

15:20 Investigating How Viral Strategies Help Make Communities Dominate Brands

• Disrupting current technology by embracing the long tail theory
• Partnering with Ster Kinekor & Off Limit to produce a viral campaign that launched the Maponya Mall Ster Kinekor
• Demonstrating the power of fl ash mobs, urban spam, guerrilla sms , sound bombs and other new market spaces: further case studies from innovative clients

Leon Orsmond
Disruptivator
OSMOSIS

16:00 Speaker Round Table

This is your opportunity to meet with the speakers in a one on one setting. Discuss and debate topical issues surrounding New Media Marketing with the experts

Leon Orsmond Disruptivator OSMOSIS	Allan Kent Technical Director SAATCHI & SAATCHI
Matt Buckland MD MAIL & GUARDIAN ONLINE	Patrick Collings Partner SAGACITE BRAND AGENCY

16: 45 Closing Remarks By Chairperson

17:00 Close Of Day 3

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