Conference Day One: Wednesday 26 March 2008

08:30 Opening Remarks By Chairperson

Patrick Collings
Partner
SAGACITE BRAND AGENCY

08:40 Investigating Wireless Internet Access In Supporting The Deployment Of A Sustainable Internet Solution Throughout Africa

• Exploring the demand for internet access on the continent and how it aff ects marketing practices
• Discovering why fi xed-line, dial up internet connections are no longer adequate for marketers to utilise in building their brands
• Bridging the digital divide by comparing the costs of wireless and broadband to fi xed line costs

Rudolf Muller
Founder
MYADSL

09:20 Incorporating Search Engine Optimisation And Social Media Into Your Marketing Spend: Gaining The Competitive Edge By Ensuring Your Brand Is Number One

• Optimising your brand recognition by using search engine marketing SEM as part of your media strategy
• Leveraging publicity for your brand by utilising Social Media eff ectively
• Analysing user driven content and the eff ect this has on advertisers and brand specialists

Justin Hartman
New Media Strategist
THE TIMES
Founder
AFRIGATOR

10:30 Assessing Affi Liate Marketing And The Instant Global Sales Force It Creates

• Investigating Affi liate Marketing – what is it and how I can I use it to maximise my marketing strategy?
• Considering the diff erences between Affi liate Marketing, Pay Per Click and Search Engine Optimisation
• Comparing the South African landscape to international trends

Eric Edelstein
Chairman
TRAFFICSYNERGY.COM

11:10 Adopting New Technology Platforms In A Healthcare Environment

• Using diff erent technology platforms to communicate with a staff that is not stationary
• Investigating the use of a variety of technologies to communicate Netcare’s move towards wellness and health
• A dvertising across new technology and traditional media platforms to maximise a message’s exposure

Jonathan Bishop
Head of Visual Communications
NETCARE

11:50 Investigating How SARugby.com Dramatically Increased Traffi C By Changing Their Online Strategy

• Creating customer-centric content by identifying your users and constructing consumer profi les
• Holding users in conversation: making sure you are listening to what your customers want
• Identifying the convergence of real-worlds and digital worlds to use your brand eff ectively in both.

Dave Wessels
CEO
SARUGBY.COM

12:30 Effectively Capitalising On Your Target Market By Identifying Mobile Trends In South Africa

• Crunching numbers: Discovering how many South Africans are using mobile devices and services
• Exploring the future: Where mobile technology is going in South Africa
• Following the money: the factors that work for and against mobile banking and commerce

Arthur Goldstuck
CEO
WORLD WIDE WORX

13:00 Rapid Network Exchange

Meet, network and exchange business cards with fellow delegates and speakers in IQPC’s exclusive, lively networking session. In this revolutionary, quick-fire format you can meet every single delegate and exchange best practice and learning. Bring along your business cards, this will be exciting!

14:40 Investigating The Development Of Mobile As A Medium To Rival Traditional Media: The Vodacom Experience

• Taking centre stage: Investigating mobile as the 7th mass medium
• Setting local standards by engaging on a global level
• Developing a credible medium by delivering auditable and verifi able measures and standards

Rick Joubert
Executive Head: Mobile Advertising
VODACOM

15:20 Exploring The Evolution Of MXit: How We Captured The Youth Market

• Advertising to a captured mobile audience by using Splashscreen advertising
• Using MXit’s own advertising service to market themselves to their existing database
• Increasing user-base by identifying the existing market as an advertising tool to spread a viral campaign

Herman Heunis
Managing Director
MXIT

16:30 Creating Brand Awareness By Using Inventive Mobile Marketing Ideas

During the fever of the Rugby World Cup 2007, a few employees at Johnnic Communications decided to capitalise on this wave of patriotism by creating a ringtone called “The Zulu Haka”. In this session, Colin Daniels will highlight the innovative mobile strategy used to download the ringtone and what it meant for the various stakeholders.

• Explaining the methods used in creating the “Zulu Haka” download
• Educating consumers on the use of mobile technologies by maximising traditional media sources
• Taking advantage of innovative developments in the new media space to infl uence future marketing strategies

Colin Daniels
Publisher: Times Online
Avusa Media (Formerly Johncom)

17:10 Closing Remarks By Chairman

17:25 Close Of Day 2

[ Register Now] · [ Next: Conference Day Two: Thursday 27 March 2008 ]