Workshops
Please click on the links below to learn more:
Tuesday 25 March 2008
07:30 - 12:30
Pre-conference Workshop A: The A - Z Of New Media Jargon
Your marketing strategy sits above of your business strategy and includes everything
that helps you deliver value to your customers: diff erentiation; understanding your value
proposition as well as delivering a competitive advantage. However, traditional advertising
strategies are no longer enough to convey this. New media skills have gone from being
something only “web people” need to have to something that every marketing person
needs. “Convergence” is no longer a vague notion - it has arrived in some of South Africa’s
leading organisations.
In this half-day, practical session you will learn:
1. ...to defi ne blogs, podcasts and viral campaigns
2. ...to understand the diff erence between and value of mobisodes and mobizines
3. ... how all new media elements can be combined in a comprehensive marketing
strategy
Grant Shippey
CEO
AMORPHOUS
PLUS! CASE STUDY - ORANJERIVIER WINE CELLARS
Building the Business Case for New Media Marketing
After having attended our previous New Media Marketing event, Jenny van Niekerk realised
there was a whole world of marketing strategies that Oranjerivier Wine Cellars had not yet
tapped into. In this session she will detail how, after the conference, she embarked on a plan
to bring her company up to speed in the digital era.
- Reaching the end consumer through the use of New Media Marketing strategies
- Using blogs, podcasts and e-retailing to create an interactive and user-friendly medium for attracting new business
- Moving beyond traditional marketing by gaining buy-in for this initiative from top management
Jenny van Niekerk
Marketing Manager
ORANJERIVIER WINE CELLARS
12:30 Lunch And End Of Workshop Day
Friday 28 March 2008
07:30 - 16:30 Post-conference Workshop B: Multimedia Branding
You have learnt the theory, now join your peers in this interactive masterclass where you will
be able to take the skills taught to you by industry professionals and put them to practical use.
Integrating Web And Mobile Strategies To Create A Comprehensive,
Cutting Edge Marketing Strategy
We are living in an era of convergance, driven by the digital age. No longer is convergance
just a “tech” thing, but a social phenomenon that has a major impact on consumers
and marketers alike. The author of “Convergence Culture”, Henry Jenkins describes the
phenomenon as a place “where old and new media collide… [and] where the power of
the media producer and the power of the media consumer interact in unpredictable ways”.
Companies are being aff ected in terms of content creation, content distribution and content
consumption. What is your company doing to stay ahead of the trend? Are you utilising the
cheaper and easier methods of producing multimedia strategies? In this full day, practical
session you will be able to answer the following questions:
Q: How do I integrate web and mobile strategies?
Q: How can I eff ectively design my campaign to fit on a web platform as well as a mobile platform?
Q: What are the best types of strategies to use when merging web and mobile into one
comprehensive marketing campaign?
Q: How can I incorporate a New Media approach into my traditional advertising format?
Michael Balkind
Web Editor
JHB LIVE
[ Register Now]
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